Discover Central Geelong in the palm of your hand.

Get the App


Love Central Geelong is pleased to announce an exciting upcoming event in Central Geelong over the Melbourne Cup weekend, and we would love all Central Geelong businesses to be involved.

Welcome Back Weekend is a springtime celebration encouraging the community to return to Central Geelong and enjoy all the wonderful things on offer from Central Geelong businesses. Event highlights include:

Pick a Patch Picnic Event – Friday 29 – Sunday 31 October

The community will be invited to book a socially distanced picnic patch in Johnstone Park and enjoy a weekend brunch event with delicious food and drinks provided by participating Central Geelong businesses. Guests will pre-order their food & drinks directly from participating businesses and head to their own exclusive picnic patch while enjoying live entertainment and pop up activities.

Love Central Geelong will also offer a special evening picnic event on Friday 29th October for Central Geelong workers to enjoy with their friends.

Welcome Back Weekend – Curated Programs

A curated program will be produced showcasing all food and beverage offerings and events and activities available throughout the weekend will be created and promoted to thousands of people across Geelong and the region.

On Street Entertainment

The picnic event will be supported by on street entertainment and pop up activities to encourage people to enjoy the Central Geelong offering before and after the picnic event.

All Central Geelong businesses are invited to participate in this event. Ideas may include:

  1. Food, beverage and hospitality businesses – we’d love you to provide a Welcome Back Weekend food offering, exclusive special or incentive for inclusion in the event program. Participants will pre-order and collect their food directly with you to enjoy at their picnic.
  2. Pop up food and beverage offerings – we would love to hear from businesses who have pop up food or beverage carts and can trade at the picnic event. This may include coffee, snack and ice-cream carts.
  3. Retail businesses and service providers – we’re seeking beautiful flowers, plants and decorations for our picnic, plus items such as picnic rugs, picnic baskets and sun umbrellas.
  4. Special offers and incentives to encourage participants to visit your business over the Welcome Back Weekend. We’ll be creating ready-made itineraries for participants to experience before and after their picnic and we’d love to showcase your business or service. This can be anything from ‘buy one scoop of ice-cream, get one free’, a discounted entry to an exhibition/attraction, a structured activity or experience such as an art class, educational workshop, tasting activity, or retail special.
  5. Venues – we’d love to hear of any live gigs or entertainment scheduled for this weekend.
  6. Plus, anything and everything in between!

The above suggestions are a guide only – we’d love to hear from all businesses who are keen to be involved! The Love Central Geelong team would be more than happy to have a chat and see how we can support and encourage your participation in this event.

Love Central Geelong

P 5272 4297 


Central Geelong Marketing will be in contact once your registration has been received.