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Pure Baby

Purebaby is an Australian owned fashion label creating unique, organic clothing for babies and children. Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care.

In search of a natural alternative for her first daughter Samara, Mirabai Winford, Purebaby’s founder and Creative Director, was unable to find quality organic garments. “When I couldn’t find a range to meet all my needs – fashionable, organic, functional and most importantly affordable, I was inspired to create it myself.”

Purebaby’s vision is to create beautiful baby clothes without compromising on social responsibility. Our products are designed and manufactured with love and respect for the world in which we live, the world where our children will grow and play.

At Purebaby we are always growing and expanding. Today the Purebaby business includes Mirabai’s husband Sanjay and a team of dedicated staff. Our collections are enchanting parents all over the world, with international distribution to more than seven countries worldwide including the US and the Middle East.

Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable – beautifully designed beautifully organic.

Opening Hours

Sunday   10:00am - 4:00pm
Monday   9:00am - 5:30pm
Tuesday   9:00am - 5:30pm
Wednesday   9:00am - 5:30pm
Thursday   9:00am - 5:30pm
Friday   9:00am - 8:00pm
Saturday   9:00am - 5:00pm