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Everyone's a Winner with Australia's Lowest Prices. Cha-Ching! Our mission is to provide: + Our customers with the best quality merchandise at the best possible prices. + Our BIG W team with a happy and safe working environment. + Our shareholders with a fair and growing return on their investment BIG W employs over 25,000 people throughout Australia with 174 stores trading across Australia. At BIG W our commitment is to offer you Australia's Lowest Prices Everyday.