Discover Central Geelong in the palm of your hand.Get the App
AFL is Australia’s Game and The AFL Store is Your Store. The AFL Store is your one stop shop for all of your Official AFL licensed merchandise needs, with stores across major shopping centres in Victoria, South Australia and Western Australia and now online.
We offer great in store service by people who love footy! The AFL Store has the widest product range across all teams from official On Field Guernseys to fashion items, gifts and everyday essentials. There’s any excuse to come and visit us in store for the ultimate in-store AFL experience.