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The AFL Shop Geelong

AFL is Australia’s Game and The AFL Store is Your Store. The AFL Store is your one stop shop for all of your Official AFL licensed merchandise needs, with stores across major shopping centres in Victoria, South Australia and Western Australia and now online.
We offer great in store service by people who love footy! The AFL Store has the widest product range across all teams from official On Field Guernseys to fashion items, gifts and everyday essentials. There’s any excuse to come and visit us in store for the ultimate in-store AFL experience.

Current COVID-19 Operating Status

Now open - Sunday to Wednesday 11am-4pm, Thursday to Saturday 10am-5pm

Opening Hours

Sunday   10:00am - 4:00pm
Monday   11:00am - 4:00pm
Tuesday   11:00am - 4:00pm
Wednesday   11:00am - 4:00pm
Thursday   10:00am - 5:00pm
Friday   10:00am - 5:00pm
Saturday   10:00am - 5:00pm