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Online Excellence Training Opportunities

Welcome to the new online excellence training opportunities page. Each month a new video will be released that will give you handy tips on the Planning, Content and Social sides to your digital marketing.


Top tips to defining your digital strategy

It’s very easy to lose direction when marketing your business through social media, paid advertising and email marketing. You can wind up spending an extraordinary amount of time monitoring channels and metrics that don’t actually provide any benefit to your business. In this short video you will learn some handy tips and tricks to get defining your digital strategy.


How to make use of Google Analytics

For some, the mention of Google Analytics conjures up thoughts of numbers, statistics and graphs that are complicated and make no sense. In this video, you will navigate your way through Google Analytics making informed decisions that will help your business and marketing activities.



Defining good goals and how to track them

There is only one way to know if your digital marketing is working. Define a goal or goals and measure them. If you don’t measure your goals, you will be blindly making decisions based on gut feel. This doesn’t work and changes depending on your mood.


Top online tools to achieve your goals

Running a business can be really demanding, particularly if you are a small or start-up business. Any kind of competitive edge can make a really big difference, and anything that saves you time is gold.



Why and how I should be blogging

Let’s be honest, you’ve probably heard it a million times – ‘Your website needs to have a blog’. Juggling an entire business from finances, employees and general day to day operations can be hard. In this short video, we will show you that blogging is one of the easiest and cheapest methods of marketing your business and is paramount to making sure your website gets noticed.


Photography for digital marketing activities

We've all heard the phrase 'a picture is worth a thousand words'. This couldn't be more true online. Users move quickly through social media feeds or on websites absorbing information along the way. This video will help you with what you need to consider when creating photos for your social media to get users to stop.



Why you should be producing video content

Your audience and potential customers want to be drawn to the human side of your business just as much as your products and services. Video content is a great way to encourage a trusting relationship with your audience. This video will show you where you should publish your video content and how to get it noticed.


How all forms of marketing influence your search engine rankings

SEO (search engine optimisation) can be a scary thing, mostly because it's a huge unknown. It's not just an unknown for business owners though. There are a lot of elements to how Google ranks your site that even the professionals don't fully understand. A lot of the time it comes down to trial and error. Whilst it is important to get the foundations of your on-site SEO right such as your page titles, your headings and your content, Google considers far more than this when deciding who to display on their front page for search results.



Which social media channels should I be on

Having a presence on social media is no longer optional for a business’s online success - it's essential. Never before have we seen a more direct line from company to consumer with the path contoured to the specific interests and behaviours of prospective customers. In this video, you will establish who your target audience is and where they spend their time and this will help you decide which social media channels to be on.


Are stories and live video for me

It's easy to ignore that live video icon that is staring us down on our own personal social media accounts. You may have noticed platforms such as Facebook and Instagram give us the option of filming a video and live streaming it for all to see. Gone are the days where you can only be a newsreader on TV to be able to do a live broadcast. That ability is in everyone's hands now, including yours! Let's have a think about how live video can assist our businesses and what makes it one of the biggest digital marketing trends.



How to make user generated content work for you

A lot of site owners struggle to write content, but know they need to do it. There is an alternative from of content that is easier to gather and much more powerful and trusted by consumers. In this video, you will learn why you should be make adding user generated content to your website a priority and how you can use that content to increase your credibility and get your customers will do the selling for you.


Paid social media advertising techniques

The digital marketing game is always changing – new platforms, algorithms, competitors with new strategies. Relying on your organic content alone just won’t cut it. In this training video, you will learn some social media advertising techniques that will show you how to get the most out of your campaign




The training program is brought to you by Central Geelong Marketing, Tourism Greater Geelong and The Bellarine and Borough of Queenscliffe.