Central Geelong’s annual flagship shopping event, the Central Geelong Shopping Festival & Sidewalk Sales has been reimagined into a COVID-19 safe, week-long festival for 2020!

For seven consecutive days, from Monday 2nd November to Sunday 8th November, the festival will feature exciting new elements and activities including self-fill goodie bags, a selfguided dessert experience, a virtual festival video series and a major competition with $5,000 worth of vouchers up for grabs.


And in keeping with the much-loved tradition, the festival will also feature street trading and special offers from dozens of businesses right across Central Geelong. The official event program is now available online at www.centralgeelong.com.au/sidewalksales and a full list of special offers from participating businesses will be released online on 28th October.

Plan your festival week using the event program and start putting your wish list together. The festival is a great opportunity to safely return to Central Geelong, kickstart your Christmas shopping, support local businesses and grab yourself a bargain! The festival has COVID safe measures in place to ensure gathering numbers are maintained.

Here are some of the fabulous event highlights and activities on offer during the festival.

Self-Fill Goodie Bags
Everybody loves a goodie bag! Enjoy some festival goodies valued at over $120 from some of our wonderful participating businesses. Pre-purchase your goodie bag for $25 online and
collect your empty goodie bag from the Shopping Festival Info Caravan in Little Malop Street Central. Make your way to Flower Bowl in Ryan Place, Geelong Dive Centre in Moorabool Street, Maternal Instinct in Moorabool Street, Organic Larder in Malop Street, Townhouse Living in Yarra Street and Tea-Cha Tea Bar in Ryrie Street to receive a little something at each stop to fill your goodie bag with. Check out the goodies on offer by visiting www.centralgeelong.com.au/sidewalksales Cost: $25 per bag (receive more than $120 of value!) Bookings: festivalgoodiebags.eventbrite.com.au

Sweet Street – Self-Guided Tour
Although we couldn’t bring you our traditional Sweet Street event this year, we’ve lined up the next best thing instead! This self-guided Sweet Street experience allows you to discover some of Central Geelong’s tastiest desserts at your own pace. Receive a delicious takeaway sweet treat from Twisted Dessert Bar, Baking Bliss, James Street Bakery, Augustus Gelatery and Moo Mouth Coffee. Don’t miss out, book your experience now! Cost: $15 (receive five tokens valued at $5 each. Total value $25) Bookings: sweetstreet.eventbrite.com.au 


Choose Your Lucky Envelope
Who doesn’t love a chance to win! Our ‘Choose Your Lucky Envelope’ activity has $5,000 worth of vouchers from Central Geelong businesses up for grabs for eight lucky people on each day of the festival. Enter the online ballot between 5pm, 22nd October and 11.59pm on 6th November to go into the draw to win a timeslot to ‘Choose Your Lucky Envelope’ from the festival envelope wall. To enter the ballot and find out more about the vouchers up for grabs visit www.centralgeelong.com.au/competitions/184 


Virtual Shopping Festival Video Series
This year you can enjoy the festival from your couch too! Join festival ambassador and AFLW player Renee Garing and GT Magazine editor, Jemma Ryan as they drop into some of Central Geelong’s leading retailers to create a virtual shopping experience for you to enjoy at home.

This video series will provide you with an exclusive look at some of the season’s latest trends, new stock arrivals, hot tips and ‘how to’ guides. And even more exciting, on each day of the festival participating businesses will also reveal in their video how you can access exclusive special offers, giveaways and free gifts from their business. With a new video dropping daily from 2nd – 8th November and pre-released sneak peaks late October, tune in to Love Central Geelong on Instagram to check out the videos and ensure you don’t miss out on these exciting insider deals! Find out more about the line up at www.centralgeelong.com.au/sidewalksales


Grab a Bite
Take a break, recharge or catch up with friends over breakfast, lunch and dinner during the festival. Al fresco dining is alive and well in Central Geelong with many cafes and restaurants reopening as restrictions ease. The days are getting longer and the weather is warming up which means there’s lots of opportunities to get back to some of your favourite venues and enjoy Central Geelong’s excellent al fresco offering once again. From urban outdoor spaces to leafy courtyards and stunning Waterfront views, there are so many dining options in Central Geelong. The only question is.…which one! Make a booking with one of Central Geelong's eateries to ensure a table. Check out where to dine at www.centralgeelong.com.au/eat 
Spend and Win in Central Geelong!

And just when you thought November was already looking fantastic, we’re sure you’ll be delighted to hear about the return of the Central Geelong Spend and Win promotion, for your chance to win $10,000 in cash!

Kicking off on Monday 2nd November and coinciding with the Shopping Festival, shoppers who spend $30 at any Central Geelong business during the month of November can take their receipt to the Spend and Win booth to receive a $10 voucher (while stocks last, daily limits apply) from participating businesses and enter to win the $10,000 major prize draw (Terms and conditions apply).

For more information on the location of the Spend and Win booth, terms and conditions and how to enter, visit www.centralgeelong.com.au 

There are so many ways to safely celebrate the easing of restrictions, the re-opening of hundreds of businesses and the beginning of the festive season in Central Geelong!

Don’t forget to visit www.centralgeelong.com.au/sidewalk-sales for all your Shopping Festival event information and to download your event program and learn more about how to go into the draw to win $10,000.

You can also be the first to know about all Central Geelong’s events and activities by signing up the ‘General Activities’ mailing list at www.centralgeelong.com.au/mailingwww.centralgeelong.com.au/mailing--lists 

Please adhere to ‘Third Step’ restrictions and wear a face mask when you leave home. *All activity is subject to COVID-19 restrictions.