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Central Geelong Shopping Festival + Sidewalk Sales - Business Registration

Your business is invited to participate in Central Geelong’s biggest shopping day.

The Central Geelong Shopping Festival & Sidewalk Sales showcases the event as more than just street trading, it's a shopping festival! 

Be part of this exciting day. Participating businesses will be promoted via an extensive local and regional marketing campaign. A form guide will be printed, distributed throughout Central Geelong and supported online

It’s FREE for all Central Geelong businesses to get involved and be promoted.

Fill out the form below and tell us how you would like to get involved. 

Click here to read the Street Trading Guidelines

The day will also feature:

  • In-store sales
  • A pamper marquee
  • Pop -up parklets & event hubs
  • Fashion Parade
  • Lucky bags
  • Lunch offers
  • Cup screenings
  • After parties
  • live music, entertainment and more! 
Trade on the Footpath Businesses can trade on the street outside their shop between 9am and 5pm within the Street Trading Guidelines.
Trade outside at one of the Trader Hubs Businesses in quieter streets can express interest in setting up a pop-up shop at one of the Trader Hubs. Trader Hubs will feature pop-up parks and/or entertainment.
Submit a special offer Your business could offer a value ad, buy one get one free or a percentage discount. A professional services business could off a complimentary consultation or a booking incentive. Special offers will be promoted via the Form Guide.
Offer a lucky bag Businesses are invited to package up items into a "lucky bag". Inspired by the Japanese New Year custom, the bag is filled with a selection of items decided by the business and sold for a lower price than the combined contents value. The customer won't know what the bag contains when purchasing, just that it is valued more than the asking price. Minimum 10 bags to be offered.
Offer a food special Lunch specials will be a big part of the day and will be heavily promoted. Restaurants and cafes are encouraged to offer a percentage off the bill, a buy one get one free offer or a complimentary drink with every main meal purchased.
Be part of the Pamper Marquee Health and Beauty related businesses are invited to showcase their business by offering a sample service at the Pamper Marquee in Lt Malop St Central. For example, a mini manicure or massage.
Join the Fashion Parade Businesses can provide up to four outfits in the Fashion Parade coordinated by Central Geelong Marketing. Your business will be promoted by the MC on the day.
Screen The Cup We will promote businesses screening The Cup.
Host an After Party Is your business hosting something after The Cup? Let us know and we can help promote.
Have something else happening on the day? Have another idea? Let us know and we can help promote.

Business Registrations close Monday 30 September 2019

Central Geelong Marketing will be in contact once your registration has been received.
Please note, places are limited within printed publications and this registration does not guarantee inclusion.