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A fabulous day out

This year’s Central Geelong Sidewalk Sales on Tuesday 7 November is set to be the largest yet with over 200 businesses expected to participate. This is Central Geelong’s biggest shopping day of the year; it’s the day of the year people flock to Central Geelong for a fantastic day out, to snap up a bargain, to enjoy a long lunch and to be entertained.

Event Hub

Plan your day from our Event Hub in Lt Malop Central. Be entertained with live performances, pop-up shops, kids activities and more.
Pamper Marquee. Free mini massages and mini treatments at the Pamper Marquee featuring The Gordon, The Centre of Excellence Hair Dressing & Beauty College and Victorian Fitness Academy. 10am to 2pm.
Spring Garden Party. Visit the pop-up shops featuring Central Geelong businesses Olive Green Plant & Prop, Strumpet, Peter Toyne’s Clubhouse Golf, Pizzeria Adamo and Rook. 10am to 2pm.
Kids Zone. Visit the free activity zone at the Event Hub to ride the mechanical horses and enjoy exciting craft activities between 9am to 2pm.

Watch the Cup Live

Take a break from your shopping and don’t miss the action from the Melbourne Cup Carnival at venues all over Central Geelong – See the full list here

Grab a bite at ‘Eat Street’ and ‘Sweet Street’

Take a break and recharge with over 40 lunch specials throughout Central Geelong. Pizzeria Adamo and Rook will be popping up at the Event Hub to serve you lunch. If you are after dessert, make your way to Lt Malop West for ‘Sweet Street’ with Armageddon Cake and James Street Bakery.

Get the look!

Central Geelong Marketing is delighted to have musical theatre performer, Chelsea Gibb as our 2017 ambassador.

Chelsea recently experienced the best of Central Geelong businesses during a recent promotional photo shoot for the event. Get their look...


Make sure you explore the newly completed section of the Malop Street Green Spine (between Moorabool and Yarra Streets). Enjoy roving entertainment from The Itchy Feet Pep Band from 12pm, on street specials and a botanical walk. Then make your way to the revitalised laneways precinct for ‘Sweet Street’ from 11am, a Fashion Parade at 11am and 12pm and great lunch specials.

Be Entertained

Event Hub. Featuring the Pamper Marquee, Kids Zone, Spring Garden Party with pop-up shops and live performances from our Ambassador, Chelsea Gibb and soul big band ‘Sweethearts’ between 10am and 2pm at Lt Malop Central.
Lt Malop West. Indulge at ‘Sweet Street’ featuring Armageddon Cake and James Street Bakery from 11am. See the latest from Thule Trading and Strumpet on the catwalk in Shorts Pl at 11am and 12pm as well as roving musicians throughout the day.
Malop Street. Enjoy on street specials, a botanical walk and roving entertainment from 10am to 2pm including the Itchy Feet Pep Band at 12pm and Bronze Lady from 10.30am.
There will also be roving entertainment throughout the streets of Central Geelong.