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Fuel was created to fill a niche in the increasingly coffee aware society of Geelong. It's a tiny space filled with energy and passion and is driven by owner/barista Greg Matheson. Located in a non-traditional retail area of Geelong, Fuel is tucked away down a small CBD laneway, and although small in stature, it's big on personality. Fuel is an urban, friendly, busy space that becomes a sanctuary momentarily for the city workers, near-by uni students, constant influx of shoppers and transit passers-by. Fuel reflects all the things we love - outstanding coffee, simple, delicious food, great music, an enthusiastic team and a bustling vibe - all wrapped up in a contemporary industrial interior, not to mention the ever-changing array of custom and vintage bicycles and motorbikes on display. It's a lot of fun and we're very proud of what we have achieved since opening in December 2010. So whether you drop in quickly for a single origin espresso, or stay a while to enjoy the food and atmosphere, either way, weâ€™d love to see you and hope that you become one of our many familiar faces.