More about Central Geelong Marketing
Central Geelong Marketing has been established as a Section 86 Special Committee of the City of Greater Geelong Council with delegated responsibility for the expenditure of the funds raised by the Special Rate Scheme. This committee comprises of 13 members, either elected from the rate-paying community or nominated by various stakeholder bodies, in accordance with the committee structure as documented within the Committee's Terms of Reference.
Central Geelong Marketing's Mission Statement is:
The role of the Central Geelong Marketing Committee is to, market and promote Central Geelong in a coordinated and integrated manner aimed at enhancing its economic and social viability and its general amenity, making it an exciting, and vibrant focus for the whole of the Geelong region.
The Central Geelong Marketing Committee implements programs to improve the way Central Geelong operates, enhance the marketing and promotion of the businesses in Central Geelong and improve the image of Central Geelong. This approach enables the businesses in Central Geelong to act as a single entity, focusing its combined strength and resources in the most efficient fashion, for the benefit of all the properties and businesses in Central Geelong.
Each year the Committee develop an activity plan to guide how the special rate is spent and how Central Geelong Marketing will acheive their objectives. This plan covers the three Key Focus Areas identified in the Central Geelong Marketing Strategic Plan.
Without an effective coordinated management approach, Central Geelong will not thrive in the future, no matter how much is spent on a capital works program. A marketing program for Central Geelong is neither ground breaking nor revolutionary; rather it is a necessity to enable businesses in Central Geelong to compete with businesses in other centres.
Since July 2001 Central Geelong Marketing has undertaken programs and activities to promote Central Geelong. Every Central Geelong business or property has directly or indirectly benefited from these activities. The story continues document list these activities and the evaluation result of each.